2024 Year in Review
First of all, 2024 was a year of many trials and efforts for Wacky World Studio!
We participated in a total of **27 markets**, an increase of 20 compared to 2023. Among them was our **first large-scale exhibition**, a four-day event where we started from scratch designing the booth layout and developing new products—a major breakthrough for us this year.
At the beginning of the year, we purchased a laser engraving machine for product development but found it unsuitable after use. Selling it second-hand caused not only a waste of time but also financial losses.
During the markets, we joined a few with high booth fees, which led to revenue failing to cover costs. Watching net profits turn into losses, especially when heavy rain coincided with these high-cost events, was frustrating and disheartening. Thankfully, subsequent markets brought profits, but after the large-scale exhibition, the sense of powerlessness toward the brand grew heavier.
For our first major exhibition, we didn’t know how the public would perceive WWS. The booth fees were steep, requiring us to prepare a lot of stock (due to unpredictable crowds), and booth decoration costs kept adding up.
Before the exhibition, we were filled with excitement and had invested significant resources. Unfortunately, the turnout was lower than expected, and as an unknown creative brand, sales didn’t meet our goals. This ultimately led to a **net loss of nearly 9,000**.
After the exhibition, I spiraled into prolonged self-doubt and criticism, especially when staring at the red numbers on the balance sheet—it was utterly draining.
To turn things around, I registered for a seven-day Christmas market. During those seven days, the highest and lowest sales varied by 3,000, even before deducting costs like rent and parking fees. Throughout the year, I didn’t even pay myself a salary. Yet, by the end of the year, the brand managed to shift from a loss to a **small profit of just 192**, which still felt incredibly emotional for me.
The saddest part, however, was that WWS—a brand advocating for animals and environmental protection—had pledged to donate 10% of profits (after costs) to animal welfare groups, but this year, we couldn’t achieve that.
Last year, having a full-time job allowed me to contribute to animal causes, but doing the brand full-time this year made it challenging even to sustain myself, leaving no room for donations.
I hope that in 2025, WWS will grow stronger and contribute more to animal welfare!
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**2024 Product Highlights!**
This year, we developed several new products, including the WWS mascot **SUNBODY** keychains, animal-themed charms addressing animal welfare issues, and quirky keychains inspired by historical figures.
Some designs also focused on environmental and animal protection topics.
New Launched - Hoodie
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Looking back, we actually created quite a few new items this year and took steps toward the direction we envisioned!
The growth Wacky World Studio achieved in 2024 genuinely moved me.
Although we didn’t reach our annual goals (and were far from them), the fact that we didn’t regress and made small progress is still worth celebrating.
**Looking ahead**, WWS will continue to create more works that speak up for animals, take on new challenges, and strive for better results. Thank you for your continued support!